Pulina Exclusive Interiors at the Global Vision Sanya Opportunity Forum

On December 12, Pulina Exclusive Interiors was pleased to take part in the Global Vision Sanya Opportunity, China Yachting Industry Going Global Forum, held at the Sanya International Yacht Center.

The forum brought together leading Chinese yacht brands, international experts, and regional institutions to discuss how China’s yachting industry can expand globally, through strategy, partnerships, design, and storytelling.

Representing Pulina Exclusive Interiors, Signe Putna, Marketing Manager, together with Yi Tao, Partner & Business Development Director – Asia, shared insights drawn from the studio’s experience across China, the Middle East, and Europe, focusing on how Italian design values support international growth in yachting and related luxury sectors.

Italian Design as a Global Connector

During the session, Pulina highlighted how Italian design acts as a cultural bridge, helping yacht brands communicate identity, emotion, and lifestyle beyond technical performance.
Key themes included:

• The importance of emotional storytelling in contemporary yacht design

• The role of trust, process, and long-term relationships in international markets

• How design contributes to brand recognition and consistency across regions

Drawing on real-world case studies, Pulina illustrated how design can travel seamlessly across borders when it respects local context while remaining rooted in a strong cultural identity.

Supporting China’s Global Ambitions

The forum also explored how international design collaboration combined with strong Chinese manufacturing represents one of the most effective paths for Chinese yacht brands entering global markets.

In this context, Pulina emphasized the value of:

• Early collaboration between designers and shipyards

• A shared vision between brand, builder, and designer

• Creating yachts that resonate emotionally with owners worldwide

Sanya as a Gateway for Global Collaboration

The event underlined Sanya’s growing role as China’s most international yachting destination, with the potential to become a strategic platform for global exchange, not only in trade, but also in design, lifestyle, and innovation.

Pulina Exclusive Interiors looks forward to continuing dialogue and collaboration with industry partners in China and beyond, contributing Italian design expertise to the next chapter of global yachting.